OMO advert
1) What year was the advert produced? This advert was from 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam This led to advertising in the 1950s often trying to reinforce traditional female stereotypes of housewives and mothers in order to protect male power both at work and at home . 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? the heading message gives an idea to the audience that this product isn't ordinary, instead it is more effective and longer-lasting than all other detergent products . - the colour white connotes purity and cleanliness. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The OMO advert shows a stereotypical 1950s ho...