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Showing posts from January, 2024

OMO advert

1) What year was the advert produced? This advert was from  1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam   This led to advertising in the 1950s often trying to  reinforce traditional female stereotypes of housewives and mothers  in order to protect male power both at work and at home . 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?   the heading message gives an idea to the audience that this product isn't ordinary, instead it is more effective and longer-lasting than all other detergent products . - the colour white connotes purity and cleanliness. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?   The OMO advert shows a stereotypical 1950s ho...

Gender representation in advertising

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1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to  your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   In the ads of the 1950s and 1960s, women were often portrayed in traditional gender roles, such as homemakers focused on maintaining a happy household. Many ads depicted women as mothers, emphasizing their roles as nurturers and caretakers. For instance, there were ads for cleaning products showing women happily performing household chores, reinforcing the idea of women as primarily responsible for maintaining a clean and tidy home. ...