Represent NHS Blood & Transplant campaign
1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community? provide better matched blood to those who need it . 3) What does this advert want people to do once they've seen it (the 'call to action')? they want the people to donate blood and to open their eyes about how many people need blood and no one is donating the people are donating are just 3%, and to tell the people that everyone is welcome to donate 4) Why is the advert called 'Represent'? i s called represent because that is what the celebrities are doing, they are representing what people of the BAME community should be doing - donating blood. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . The producers of the NHS blood advert have likely chosen