media year 1

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. In a gym setting, a young woman, ready to begin her workout, faces a choice between Pepsi and an Innocent drink. Initially, she opts for Pepsi, hoping it will boost her energy. After drinking it, she feels no real difference in her energy levels, leaving her frustrated. She then switches to the Innocent drink and almost immediately experiences a surge of natural energy. This revitalizes her, enabling her to train harder and perform better. The advert will contrast the two drinks, highlighting the immediate and lasting positive effects of choosing the healthier Innocent option over Pepsi. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. These

  1) Research: health drink TV adverts 1) What is the  unique selling point  of the product?  The unique selling point (USP) of Innocent Drinks is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial flavours. They emphasize the purity and simplicity of their products, which are made entirely from fresh fruits and vegetables. This focus on natural, wholesome ingredients, combined with a playful and ethical brand image, sets Innocent Drinks apart in the crowded beverage market, appealing to health-conscious consumers who value transparency and sustainability. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks is aimed at health-conscious consumers, typically aged 18-45, who value natural, ethically produced products. This audience includes both men and women, often college-educated and living in urban or suburban areas. They prioritize their heal