OSP: Rashford & Kardashian - Language and Representation
Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Marcus Rashford’s website focuses on advocacy, featuring a clean design, mission-driven content, and calls to action like "Donate Now." It includes responsive design, newsletters, and media showcasing his charitable projects. In contrast, Kim Kardashian’s site emphasises e-commerce, with high-quality imagery, product galleries, and interactive features like virtual try-ons, alongside strong personal branding and social proof. On Instagram, Rashford highlights community work and personal milestones with authentic captions, professional photos, and collaborative tags. Kardashian’s Instagram focuses on her brand, showcasing curated aesthetics, product promotions, luxury lifestyle, and family moments, using Reels, Highlights, and engaging captions for a polished, promotional approa...