Paper 1 assessment: Learner Response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: good knowledge of advertising convention and some subject specific terminology included throughout your assessment   

EBI: at times you are not answering to question highlighting key words in to help you also give specific examples from the CSPS to support you answer 

Grade:4

Mark : 16\42

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

• Upper case and bold – connotations of the important, powerful message of the

image and copy.

• The white text against a black background and the darkness of the image makes the

writing stand out and anchor the message of the text about training being important.

Non-verbal codes

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

• The clear function of the narrative: to persuade people of the superior quality and

sophistication of the Galaxy product.

• The structure of the narrative: it follows a linear structure and features versions of

iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a

lookalike for Gregory Peck) associated with sophistication and desirability.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Emma Weymouth, Marchioness of Bath, cover star – reflects

changing attitudes towards race and ethnicity in Britain and the

influence of campaigns such as the Black Lives Matter movement.

• Cover image reflects British culture’s interest in stately homes and

high society events with Weymouth dressed in a ballgown in the

gardens of her Longleat house.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio

especially for IMAX cinemas.

• Section of the Marvel website with gallery, story synopsis, character posters and

opportunities to buy or stream the movie.

• Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and

YouTube advertising was also heavily used by Marvel to promote the film including

using tweets from audience members on massive billboards.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

write more notes 

study media everyday 30min 

practice exam questions