media year 1

Statement of Intent For my coursework, I will create two TV adverts to promote *Innocent Smoothies* as a healthier beverage option for teenagers and young adults. These adverts aim to encourage young people to make better lifestyle choices by showcasing how *Innocent Smoothies* boost energy and well-being. My adverts will reinforce the message that choosing a natural and nutritious drink can lead to a healthier, more vibrant lifestyle, appealing to an audience that values energy, mood, and productivity. The main character in both adverts is a 22-year-old mixed-race woman of Black and White heritage, representing young and diverse people who care about fitness, wellness, and their overall lifestyle. This choice emphasizes inclusivity and subverts traditional stereotypes, presenting her as strong, confident, and aspirational—aligning with the modern, youthful identity of the *Innocent* brand.  Sound design will play a pivotal role in immersing the audience and creating an emotional c...

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched in 2005 (specifically, February 14, 2005). Twitter : Launched in 2006 (specifically, March 21, 2006, as a prototype; public launch followed in July 2006). Instagram : Launched in 2010 (specifically, October 6, 2010). 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the opinions, behaviours, or purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Influencers typically have a dedicated following in a particular niche or on social media platforms and use their credibility and reach to engage and persuade their audience. They are often categorized by the size of their audience (e.g., micro-influencers, macro-influencers) and by their area of expertise, such as fashion, technology, fitness, or travel. 3) Give an example of an influencer and how many followers they have. Try and add some ...