media year 1

Statement of Intent For my coursework, I will create two TV adverts to promote Innocent Smoothies as a healthier drink choice for teenagers and young adults. These adverts will encourage young people to make better lifestyle choices by showing how Innocent Smoothies boost energy and well-being. My adverts will send the message that drinking something natural and healthy can lead to a better and more active life. This will appeal to people who care about energy, mood, and productivity. The adverts will end with the slogan: "Stay pure, stay Innocent." First Advert The first advert features a 27-year-old Middle Eastern woman named Reham and a 28-year-old Middle Eastern man named Ghaith. They represent adults who care about fitness, health, and their daily lifestyle. By choosing these characters, the advert shows diversity and breaks stereotypes, making them look strong, confident, and inspiring—matching the fun and youthful image of the Innocent brand. The setting is Ravenor Par...

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched in 2005 (specifically, February 14, 2005). Twitter : Launched in 2006 (specifically, March 21, 2006, as a prototype; public launch followed in July 2006). Instagram : Launched in 2010 (specifically, October 6, 2010). 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the opinions, behaviours, or purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Influencers typically have a dedicated following in a particular niche or on social media platforms and use their credibility and reach to engage and persuade their audience. They are often categorized by the size of their audience (e.g., micro-influencers, macro-influencers) and by their area of expertise, such as fashion, technology, fitness, or travel. 3) Give an example of an influencer and how many followers they have. Try and add some ...