statement of intent redraft

Statement of Intent

For my coursework, I will create two TV adverts to promote Innocent Smoothies as a healthier drink choice for teenagers and young adults. These adverts will encourage young people to make better lifestyle choices by showing how Innocent Smoothies boost energy and well-being. My adverts will send the message that drinking something natural and healthy can lead to a better and more active life. This will appeal to people who care about energy, mood, and productivity.

The adverts will end with the slogan: "Stay pure, stay Innocent."

First Advert

The first advert features a 27-year-old Middle Eastern woman named Reham and a 28-year-old Middle Eastern man named Ghaith. They represent adults who care about fitness, health, and their daily lifestyle. By choosing these characters, the advert shows diversity and breaks stereotypes, making them look strong, confident, and inspiring—matching the fun and youthful image of the Innocent brand.

The setting is Ravenor Park in Ealing, London. In the advert, Reham is having a picnic. She picks an Innocent Smoothie instead of another drink. After drinking it, she feels full of energy and starts playing basketball. At the same time, Ghaith is out running. He gets tired, opens his bag to get water, but then notices his Innocent Smoothie. After taking a sip, he suddenly feels refreshed and joins in playing basketball.

The diegetic sound in this advert is "Diamonds" by Rihanna. I chose this song because it has a strong energy that matches the advert. The non-diegetic sound is the basketball bouncing, which makes the scene feel more real.

Second Advert

The second advert is about a 20-year-old Middle Eastern girl named Maria, who is Muslim. She is waiting for Iftar to break her fast. When she drinks her Innocent Smoothie, she imagines herself in Hyde Park.

The advert starts with Maria at home. When she takes a sip of the smoothie, she closes her eyes. When she opens them again, she finds herself in a beautiful place with a river, ducks, and nature. At first, everything is in black and white, but when she drinks again, the colours come back, showing that the drink makes everything feel brighter and more alive because it is made from natural ingredients.

The diegetic sound in this advert is "Die With a Smile" by Lady Gaga and Bruno Mars. Near the end, Maria sings the song herself, making the scene more emotional. I chose this song because it matches the theme of the advert, where Maria feels happy and energized.

The non-diegetic sounds include nature sounds when Maria arrives in Hyde Park, as well as the sound of a car door opening and closing to make the advert feel more realistic.

These two adverts show the benefits of Innocent Smoothies in a fun and creative way, using interesting stories and bright visuals to attract young people who want to be healthier.

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