statement of intent redraft

Statement of Intent

For my coursework, I will create two TV adverts to promote Innocent Smoothies as a healthier beverage option for teenagers and young adults. These adverts aim to encourage young people to make better lifestyle choices by showcasing how Innocent Smoothies boost energy and well-being. My adverts will reinforce the message that choosing a natural and nutritious drink can lead to a healthier, more vibrant lifestyle, appealing to an audience that values energy, mood, and productivity.

The main characters in  adverts one  is a 27 year-old middle eastern  woman  and 28 years - old middle eastern man  representing adult  and diverse people who care about fitness, wellness, and their overall lifestyle. This choice emphasizes inclusivity and subverts traditional stereotypes, presenting their  as strong, confident, and aspirational—aligning with the modern, youthful identity of the Innocent brand. 

the setting of the advert one will be located in revenuer park Ealing London which a women having a nice picnic chooses innocent drink them another drink   then her energy went higher and she took her basketball and she played , in the mean time a man who is running he got tired so he opened his bag to drink water then he realised he have the innocent drink in his bag so he took one slip and his energy is returned and he went to play basketball 

Sound design will play a pivotal role in immersing the audience and creating an emotional connection. Diegetic sounds, such as basketball sound or bustling city noise, will make the settings realistic and relatable. Non-diegetic sounds, like upbeat music introduced after the character drinks the smoothie, will symbolize her transformation, reinforcing the emotional and energy-boosting impact of Innocent Smoothies.

The adverts will conclude with the slogan, *“Fuel your day the right way,”* tying into the campaign’s overarching message of promoting small, impactful lifestyle choices. These ads will be designed for both television and digital platforms like YouTube, Instagram, and TikTok, ensuring they reach teenagers and young adults effectively. By airing during fitness-related programming, health shows, or prime-time viewing slots, the campaign will maximize its impact and appeal.

second advert 

group of friends are having a nice gathering together  the characters ages  are 15 - 18 years old middle eastern  they were tired fasting the whole day then one of the friends bought  her own innocent drink which made her friends jealous so they fight  over it and the next scene is located in central london a girl took the drink so she imagined her self in central london with the city sounds and she felt that she is in another world then she opened her eyes she found her self at home with her friends still fighting over the drink