i Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films are very different to Hollywood blockbusters like Black Widow. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?

I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.

3) Who directed I, Daniel Blake and why is this important?

Directed by Ken Loach , it is important because rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

The marketing campaign for "I, Daniel Blake" utilized various methods to promote the film to its target audience. Here are three different methods used:

1. Film Festivals: The film was initially promoted through its participation in prestigious film festivals such as the Cannes Film Festival and the Toronto International Film Festival. By showcasing the film at these events, it gained critical acclaim and generated buzz among industry professionals and film enthusiasts.

2. Social Media: The marketing campaign for "I, Daniel Blake" made effective use of social media platforms such as Facebook, Twitter, and Instagram. The film's official social media accounts shared trailers, behind-the-scenes footage, and interviews with the cast and crew. This helped to create a sense of anticipation and engage with potential viewers who were active on these platforms.

3. Word-of-Mouth: The film relied heavily on positive word-of-mouth to reach its target audience. Through its powerful storytelling and emotional impact, "I, Daniel Blake" garnered praise from critics and audiences alike. This positive reception led to discussions and recommendations among friends, family, and online communities, further increasing awareness and interest in the film.

Overall, the marketing campaign for "I, Daniel Blake" utilized film festivals, social media, and word-of-mouth to effectively target its audience and generate interest in the film.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

One notable marketing approach for "I, Daniel Blake" involved distributing free copies of the film's screenplay to raise awareness and spark discussions about social issues addressed in the movie. Additionally, interactive online campaigns encouraged audiences to share personal stories related to the film's themes, fostering a sense of community engagement.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

 Compare that to the $165 million that it cost to make our other CSP, Doctor Strange. I, Daniel Blake was exhibited in 24 countries and performed well in Europe and other smaller countries. The film grossed £11 million and received a wide range of positive critic 

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

Independent films are very different to Hollywood blockbusters like Doctor Strange. The style of 'indie' films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it's being made in their vision, not in the vision of studio bosses

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The film regulator in the UK is the British Board of Film Classification (BBFC). The age rating for "I, Daniel Blake" in the UK was a 15.

9) What aspects of the film contributed to the film's age rating?

Several aspects of the film "I, Daniel Blake" likely contributed to its 15 age rating in the UK. Firstly, the film contains strong language throughout, including the use of profanity. This language may be deemed unsuitable for younger viewers .

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph

.In my opinion, the film "I, Daniel Blake" was a success. Directed by Ken Loach, the film tells the story of a middle-aged carpenter who is denied government benefits after suffering a heart attack. The film sheds light on the flaws and injustices within the welfare system, highlighting the struggles faced by individuals who are caught in a bureaucratic web. 

One of the reasons why I consider the film a success is its ability to evoke strong emotions and create empathy in the audience.