Arctic Monkeys - I Bet You Look Good On The Dancefloor:

 Arctic Monkeys: Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience pleasures would include diversion - the song is upbeat and fast-paced

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

 For Arctic Monkeys fans, particular moments that would resonate might include close-up shots of Alex Turner's charismatic stage presence, capturing the energetic reactions of the crowd as they sing along to the band's hits, and highlighting iconic guitar riffs or drum beats that define the band's distinctive sound. These moments encapsulate the essence of what fans love about Arctic Monkeys: the captivating performance of Turner, the electric atmosphere of their live shows, and the infectious music that has solidified their place in the hearts of music lovers worldwide.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

the band were recording their first demos and giving them away to fans via burnt CDs. Fans soon began to share these demos, making Arctic Monkeys one of the first bands to become popular due to the Internet.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Arctic Monkeys fans are poised to respond to the band with fervent enthusiasm and a deep emotional connection, having been captivated by their distinctive sound and charismatic performances. Through their music, the band has forged a bond with their audience, inspiring loyalty and devotion. In crafting their video, Arctic Monkeys likely aim to reinforce this connection, presenting a visual narrative that complements and enhances their music. They want fans to perceive the video as an extension of their artistic expression, evoking emotion and captivating attention while reinforcing their unique identity as a band. Ultimately, Arctic Monkeys hope the video will deepen the bond between themselves and their fans, serving as a shared experience that unites them in their appreciation for the band's music and creative vision.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

The Arctic Monkeys began to gain popularity as they handed out CDs, containing their 18 demo tracks, at various gigs. The group also gained quite the following on the social media platform Myspace, and are now described as one of the first bands to come to the public's attention through the Internet

2) Why was P2P file sharing and Myspace an unexpected aspect to Arctic Monkeys' early success?

The power of the internetMyspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Unlike BLACKPINK, Arctic Monkeys weren't put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys' debut album "Whatever People Say I Am, That's What I'm Not" (2006) was released under the independent record label Domino Recording Company. The album skyrocketed to immense commercial success, selling over 360,000 copies in its first week and eventually surpassing 1.5 million copies sold in the UK alone. The band's decision to sign with an independent label like Domino likely stemmed from the desire for greater creative control and autonomy over their music. Independent labels typically offer artists more freedom to explore their artistic vision without the constraints often imposed by major labels. Moreover, Arctic Monkeys likely appreciated the personalized attention and close working relationship that independent labels can provide, allowing them to develop their sound and career in a supportive and collaborative environment.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

They are having a positive effect in terms of exposing new and unusual artists to the market and a very negative effect on the compensation paid to said artists. They have helped the rap and jazz musicians, hurt many of the established rock artists and have had little effect on the classical market.