BLACKPINK - How You Like That: Blog tasks

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks, the devoted fanbase of BLACKPINK, are a diverse and passionate group predominantly composed of teenagers and young adults, with a notable female majority. They hail from various corners of the globe, united by their shared love for the K-pop sensation. With a keen eye for fashion and a strong presence on social media platforms like Twitter and Instagram, Blinks are not just fans but active participants in the BLACKPINK community, eagerly consuming and sharing the group's content while connecting with fellow enthusiasts worldwide. Drawn to BLACKPINK's empowering lyrics and multicultural influences, Blinks embody a spirit of inclusivity, empowerment, and confidence, making them a vibrant and dynamic force within the K-pop fandom landscape.

2) What audience pleasures are offered by the music video for How You Like That?

The music video for "How You Like That" by BLACKPINK delivers a captivating visual spectacle, showcasing the group's dynamic choreography, stunning fashion choices, and empowering themes. With each member exuding confidence and charisma, the video offers fans a feast for the eyes and inspiration for the soul. From elaborate set designs to multicultural influences, the video's global appeal resonates with viewers worldwide, fostering a sense of inclusivity and connection within the BLACKPINK community. Through its blend of high-energy performances and empowering messages, "How You Like That" provides a multi-sensory experience that delights and empowers fans, reaffirming BLACKPINK's status as a powerhouse in the world of K-pop.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Three moments in the "How You Like That" music video that would particularly resonate with BLACKPINK fans are: the powerful group dance break, individual close-up shots highlighting each member's charisma, and the climactic visual scenes. These moments encapsulate what fans love most about BLACKPINK: their dynamic choreography, individual personalities, and visually stunning performances. The group dance break showcases their unity and skill, while the close-up shots allow fans to connect intimately with their favourite member. The climactic visuals evoke excitement and admiration, emphasizing BLACKPINK's artistic vision and production value. Together, these moments create a multi-sensory experience that delights and empowers fans, reaffirming BLACKPINK's status as a K-pop powerhouse.

4) How was the How You Like That music video marketed and promoted to the audience?

The "How You Like That" music video was marketed and promoted through a multifaceted approach, including teaser campaigns on social media platforms like Twitter, Instagram, and YouTube to generate excitement among fans. BLACKPINK members and their management utilized their official accounts to share teasers, behind-the-scenes footage, and countdowns leading up to the release. Collaborations with brands, streaming platforms, and endorsements further amplified the video's reach, while fan engagement activities, such as challenges and virtual fan meetings, encouraged active participation from the fanbase. Global premiere events and livestreams provided opportunities for fans worldwide to come together and experience the video simultaneously, enhancing anticipation and engagement. Through these strategies, "How You Like That" was effectively marketed to a wide audience, ensuring its success upon release.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has achieved global phenomenon status due to its infectious music, captivating choreography, and visually stunning music videos that appeal to a diverse audience. Artists' strong online presence, active engagement with fans on social media, and dedicated fandom culture further contribute to its popularity. Additionally, the globalization of K-pop through international collaborations, tours, and government support has facilitated its expansion into new markets and cultures. These factors collectively establish K-pop as a dynamic force in popular culture, transcending geographical boundaries to captivate audiences worldwide.

Industry

1) How were BLACKPINK formed and what records have they broken? 

Blackpink is a four member girl group from South Korea under YG Entertainment. Their debut in 2016 with songs Boom ayah and Whistle is till date the most successful K-pop debut. Boom ayah is in fact the first and only K-pop debut song to reach 1 billion views on YouTube so far

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment, a leading entertainment agency in South Korea, has nurtured several successful artists beyond BLACKPINK. Notable groups include BIGBANG, renowned for their iconic hits like "Fantastic Baby," and 2NE1, celebrated for their edgy style and chart-topping tracks such as "I Am the Best." Additionally, WINNER and ion have made significant contributions to the K-pop landscape with their unique musical styles and fan-followings. These artists, along with others under YG Entertainment's management, have solidified the agency's reputation for producing influential acts that have left a lasting impact on the global music scene.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technological convergence, particularly through the internet and digital platforms, has revolutionized how audiences consume music videos. With the rise of streaming services like YouTube and social media platforms, music videos are now instantly accessible to a global audience, anytime and anywhere. This on-demand viewing experience has empowered viewers to engage with content at their convenience, fostering a more interactive and personalized experience. Additionally, advancements in technology have enabled artists and directors to push creative boundaries, utilizing high-definition cameras, CGI, and special effects to produce visually stunning and innovative music videos. Overall, technological convergence has democratized access to music video content, transformed distribution channels, and enriched the viewing experience for audiences worldwide.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and the broader K-pop phenomenon vividly illustrate the globalization of the media and music industries. With a massive international fanbase and billions of views on platforms like YouTube, BLACKPINK's music transcends geographical boundaries, showcasing the global reach of K-pop. Their diverse musical influences and collaborations with international artists underscore the cultural exchange facilitated by the industry. Through world tours and concerts spanning continents, BLACKPINK engages fans from all corners of the globe, demonstrating the interconnectedness and universal appeal of their music. These trends highlight how BLACKPINK and K-pop serve as potent symbols of the increasingly globalized nature of the media and music industries.

5) How are UK-based music videos regulated and what types of content require warnings? 

In the UK, music videos are regulated by organizations like the British Board of Film Classification (BBFC) and the British Phonographic Industry (BPI). These bodies assign age ratings to music videos based on their content, including factors such as explicit language, violence, sexual content, and drug/alcohol use. Music videos containing such content may require warnings or age restrictions to ensure they are viewed by appropriate audiences. By providing guidance and age ratings, these regulations aim to balance artistic expression with the protection of viewers, particularly children and young people, from potentially harmful or inappropriate content.