Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

The most general codes and conventions within music videos include: The style (performance, concept, narrative)The camera. The editing techniques (transitions, fast, slow)

2) What is intertextuality?

Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text.

3) When did music videos first become a major part of the music industry?

While musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s when American pay-TV channel MTV based its format around the medium.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

Operating as a private limited company provides Last Course Patisserie with limited liability protection for its owners and the ability to raise capital through selling shares. This legal structure allows the business to expand and relocate to new premises more easily by facilitating equity financing. While there are regulatory requirements to comply with, such as filing annual accounts, the benefits of operating as a private limited company outweigh the challenges, offering Last Course Patisserie the necessary legal framework and financial flexibility to support its growth and meet increased customer demand.

5) How are music videos distributed and watched in the digital age?

Operating as a private limited company provides Last Course Patisserie with limited liability protection for its owners, allowing them to safeguard their personal assets. This legal structure also enables the business to raise capital by selling shares to investors without losing control. However, Last Course Patisserie will need to comply with regulatory requirements and adhere to corporate governance standards. As the business plans to expand and possibly relocate to new premises, being a private limited company can offer the necessary legal framework and financial flexibility to support its growth and mitigate risks associated with the expansion process

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