Radio: Final index


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statement of intent

For my coursework, I plan to create two adverts promoting Innocent smoothies as a healthier beverage option for teenagers and young adults.  Advert One: Gym Setting The first advert takes place in a gym, starting with a wide shot showing people working out. The main character, a 22-year-old mixed-race woman, represents young and diverse people who care about fitness. She is getting ready to work out, and the camera focuses on her determined face. The scene then shows her point of view, where she faces a choice between a Pepsi and an Innocent smoothie, creating suspense. She picks the Pepsi and goes to the treadmill, but after drinking it, she still feels tired. A close-up shows her frustration. She then grabs the Innocent smoothie, and a low-angle shot shows her looking more powerful and energized. A montage follows, showing her lifting weights and sprinting, highlighting the energy boost from the smoothie. The sounds of the gym set the scene, and when she drinks the smoothie, upbe...
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OSP: Rashford & Kardashian - Language and Representation

Language   1) Make two lists - one of website   conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford’s website focuses on advocacy, featuring a clean design, mission-driven content, and calls to action like "Donate Now." It includes responsive design, newsletters, and media showcasing his charitable projects. In contrast, Kim Kardashian’s site emphasises e-commerce, with high-quality imagery, product galleries, and interactive features like virtual try-ons, alongside strong personal branding and social proof. On Instagram, Rashford highlights community work and personal milestones with authentic captions, professional photos, and collaborative tags. Kardashian’s Instagram focuses on her brand, showcasing curated aesthetics, product promotions, luxury lifestyle, and family moments, using Reels, Highlights, and engaging captions for a polished, promotional approa...
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Paper 1 assessment: Learner Response

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