statement of intent
For my coursework, I plan to create two adverts promoting Innocent smoothies as a healthier beverage option for teenagers and young adults. Advert One: Gym Setting The first advert takes place in a gym, starting with a wide shot showing people working out. The main character, a 22-year-old mixed-race woman, represents young and diverse people who care about fitness. She is getting ready to work out, and the camera focuses on her determined face. The scene then shows her point of view, where she faces a choice between a Pepsi and an Innocent smoothie, creating suspense (Barthes' enigma code). She picks the Pepsi and goes to the treadmill, but after drinking it, she still feels tired. A close-up shows her frustration. She then grabs the Innocent smoothie, and a low-angle shot shows her looking more powerful and energized. A montage follows, showing her lifting weights and sprinting, highlighting the energy boost from the smoothie. The sounds of the gym set the scene, and when she dr