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Paper 1 assessment: Learner Response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: good knowledge of advertising convention and some subject specific terminology included throughout your assessment    EBI: at times you are not answering to question highlighting key words in to help you also give specific examples from the CSPS to support you answer  Grade:4 Mark : 16\42 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. Non-verbal codes 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we ca
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statement of intent

For my coursework, I plan to create two adverts promoting Innocent smoothies as a healthier beverage option for teenagers and young adults.  Advert One: Gym Setting The first advert takes place in a gym, starting with a wide shot showing people working out. The main character, a 22-year-old mixed-race woman, represents young and diverse people who care about fitness. She is getting ready to work out, and the camera focuses on her determined face. The scene then shows her point of view, where she faces a choice between a Pepsi and an Innocent smoothie, creating suspense (Barthes' enigma code). She picks the Pepsi and goes to the treadmill, but after drinking it, she still feels tired. A close-up shows her frustration. She then grabs the Innocent smoothie, and a low-angle shot shows her looking more powerful and energized. A montage follows, showing her lifting weights and sprinting, highlighting the energy boost from the smoothie. The sounds of the gym set the scene, and when she dr
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Coursework preliminary exercise

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. In a gym setting, a young woman, ready to begin her workout, faces a choice between Pepsi and an Innocent drink. Initially, she opts for Pepsi, hoping it will boost her energy. After drinking it, she feels no real difference in her energy levels, leaving her frustrated. She then switches to the Innocent drink and almost immediately experiences a surge of natural energy. This revitalizes her, enabling her to train harder and perform better. The advert will contrast the two drinks, highlighting the immediate and lasting positive effects of choosing the healthier Innocent option over Pepsi. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. These
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Summer project tasks

  1) Research: health drink TV adverts 1) What is the  unique selling point  of the product?  The unique selling point (USP) of Innocent Drinks is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial flavours. They emphasize the purity and simplicity of their products, which are made entirely from fresh fruits and vegetables. This focus on natural, wholesome ingredients, combined with a playful and ethical brand image, sets Innocent Drinks apart in the crowded beverage market, appealing to health-conscious consumers who value transparency and sustainability. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks is aimed at health-conscious consumers, typically aged 18-45, who value natural, ethically produced products. This audience includes both men and women, often college-educated and living in urban or suburban areas. They prioritize their heal
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End of Year 1 exam: Learner Response

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). revise narrative theory  try to avoid just describing the clip  give evidence from the clip  need to provide evidence from the clip  Blumer + Katz theory  EBI: exam technique and questions focus is crucial  work on your note taking  WWW: there is clearly knowledge of the CSPs here and podetial to score higher 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. CLAMPS  3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.   prop characters theory todorous theory of equilibria  4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out  one  way Doctor Who reflects 1963 and  one  way His Dark Materials reflects 2020.  "Doctor Who" Re
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Radio: Final index

1)   Radio: Launch of BBC Radio 1 CSP 2)   Radio: KISS FM Breakfast show CSP
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KISS FM Breakfast show CSP: blog tasks

  Audience Lo ok at  th e KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to deliver high-quality entertainment and music, focusing on contemporary hit songs and engaging radio shows that resonate with a diverse audience. The station aims to actively involve the local community through events and promotions, fostering a strong connection with listeners. By adopting innovative broadcasting technologies and trends, KISS FM ensures a dynamic and relevant listening experience, continuously striving to provide quality content that keeps audiences tuned in and entertained. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audi
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