media year 1

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. In a gym setting, a young woman, ready to begin her workout, faces a choice between Pepsi and an Innocent drink. Initially, she opts for Pepsi, hoping it will boost her energy. After drinking it, she feels no real difference in her energy levels, leaving her frustrated. She then switches to the Innocent drink and almost immediately experiences a surge of natural energy. This revitalizes her, enabling her to train harder and perform better. The advert will contrast the two drinks, highlighting the immediate and lasting positive effects of choosing the healthier Innocent option over Pepsi. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. These

  1) Research: health drink TV adverts 1) What is the  unique selling point  of the product?  The unique selling point (USP) of Innocent Drinks is their commitment to 100% natural ingredients with no added sugar, preservatives, or artificial flavours. They emphasize the purity and simplicity of their products, which are made entirely from fresh fruits and vegetables. This focus on natural, wholesome ingredients, combined with a playful and ethical brand image, sets Innocent Drinks apart in the crowded beverage market, appealing to health-conscious consumers who value transparency and sustainability. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Innocent Drinks is aimed at health-conscious consumers, typically aged 18-45, who value natural, ethically produced products. This audience includes both men and women, often college-educated and living in urban or suburban areas. They prioritize their heal

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). revise narrative theory  try to avoid just describing the clip  give evidence from the clip  need to provide evidence from the clip  Blumer + Katz theory  EBI: exam technique and questions focus is crucial  work on your note taking  WWW: there is clearly knowledge of the CSPs here and podetial to score higher 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. CLAMPS  3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.   prop characters theory todorous theory of equilibria  4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out  one  way Doctor Who reflects 1963 and  one  way His Dark Materials reflects 2020.  "Doctor Who" Re

1)   Radio: Launch of BBC Radio 1 CSP 2)   Radio: KISS FM Breakfast show CSP

  Audience Lo ok at  th e KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to deliver high-quality entertainment and music, focusing on contemporary hit songs and engaging radio shows that resonate with a diverse audience. The station aims to actively involve the local community through events and promotions, fostering a strong connection with listeners. By adopting innovative broadcasting technologies and trends, KISS FM ensures a dynamic and relevant listening experience, continuously striving to provide quality content that keeps audiences tuned in and entertained. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audi

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? Before 1967, the BBC offered the following radio stations: 1. BBC Home Service: This station primarily provided news, current affairs, and drama. It served as the main national channel and was aimed at a general audience. 2. BBC Light Programme: This station was focused on entertainment, featuring a mix of popular music, comedy, and light drama. It was intended to appeal to a broad audience, providing lighter content than the Home Service. 3. BBC Third Programme: This station offered highbrow cultural programming, including classical music, serious drama, and discussions on literature and the arts. It was aimed at a more discerning and niche audience interested in the arts and culture. In 1967, these stations were rebranded and restructured into BBC Radio 1, BBC Radio 2, BBC Radio 3, and BBC Radio 4 to better cater to different audience segments and evolving tastes. 2) How was BBC rad