media year 1

Statement of Intent For my coursework, I will create two TV adverts to promote *Innocent Smoothies* as a healthier beverage option for teenagers and young adults. These adverts aim to encourage young people to make better lifestyle choices by showcasing how *Innocent Smoothies* boost energy and well-being. My adverts will reinforce the message that choosing a natural and nutritious drink can lead to a healthier, more vibrant lifestyle, appealing to an audience that values energy, mood, and productivity. The main character in both adverts is a 22-year-old mixed-race woman of Black and White heritage, representing young and diverse people who care about fitness, wellness, and their overall lifestyle. This choice emphasizes inclusivity and subverts traditional stereotypes, presenting her as strong, confident, and aspirational—aligning with the modern, youthful identity of the *Innocent* brand.  Sound design will play a pivotal role in immersing the audience and creating an emotional c...

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched in 2005 (specifically, February 14, 2005). Twitter : Launched in 2006 (specifically, March 21, 2006, as a prototype; public launch followed in July 2006). Instagram : Launched in 2010 (specifically, October 6, 2010). 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the opinions, behaviours, or purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Influencers typically have a dedicated following in a particular niche or on social media platforms and use their credibility and reach to engage and persuade their audience. They are often categorized by the size of their audience (e.g., micro-influencers, macro-influencers) and by their area of expertise, such as fashion, technology, fitness, or travel. 3) Give an example of an influencer and how many followers they have. Try and add some ...

  WWW: Your editing skills are really very good here – lots to credit. Excellent continuity editing, clear narrative communicated, and an attempt at a pack product during the advert. The choice of location and character in your advert linked to the target audience for this project. EBI: The preliminary exercise advert length was between 30-40 seconds and yours is well over, not a problem for our real coursework but ensure you meet the minimum requirements.  In terms of the editing, the main feedback from this project is the audio ensure that you edit when someone is counting down the shot. Consider also using non-diegetic sound such as an audio track or voiceover which is a requirement of the coursework. Although I like the ending where your slogan is on the screen, I think the choice of typography needs changing. LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Expla...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: good knowledge of advertising convention and some subject specific terminology included throughout your assessment    EBI: at times you are not answering to question highlighting key words in to help you also give specific examples from the CSPS to support you answer  Grade:4 Mark : 16\42 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. Non-verbal codes 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main...

For my coursework, I plan to create two adverts promoting Innocent smoothies as a healthier beverage option for teenagers and young adults.  Advert One: Gym Setting The first advert takes place in a gym, starting with a wide shot showing people working out. The main character, a 22-year-old mixed-race woman, represents young and diverse people who care about fitness. She is getting ready to work out, and the camera focuses on her determined face. The scene then shows her point of view, where she faces a choice between a Pepsi and an Innocent smoothie, creating suspense. She picks the Pepsi and goes to the treadmill, but after drinking it, she still feels tired. A close-up shows her frustration. She then grabs the Innocent smoothie, and a low-angle shot shows her looking more powerful and energized. A montage follows, showing her lifting weights and sprinting, highlighting the energy boost from the smoothie. The sounds of the gym set the scene, and when she drinks the smoothie, upbe...

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. In a gym setting, a young woman, ready to begin her workout, faces a choice between Pepsi and an Innocent drink. Initially, she opts for Pepsi, hoping it will boost her energy. After drinking it, she feels no real difference in her energy levels, leaving her frustrated. She then switches to the Innocent drink and almost immediately experiences a surge of natural energy. This revitalizes her, enabling her to train harder and perform better. The advert will contrast the two drinks, highlighting the immediate and lasting positive effects of choosing the healthier Innocent option over Pepsi. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on S...