media year 1

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford’s online content targets football fans, socially conscious individuals, and young people interested in fitness and activism. His audience includes both males and females, mainly aged 13–40, who value sports, community welfare, and inspiration.   Kim Kardashian’s content appeals to young women aged 18–40, interested in fashion, beauty, and luxury lifestyles. Her audience is global, trend-focused, and motivated by glamour, self-expression, and celebrity culture. Both have distinct audiences based on their values and interests. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford uses social media to share football updates and support causes like fighting...

Language   1) Make two lists - one of website   conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford’s website focuses on advocacy, featuring a clean design, mission-driven content, and calls to action like "Donate Now." It includes responsive design, newsletters, and media showcasing his charitable projects. In contrast, Kim Kardashian’s site emphasises e-commerce, with high-quality imagery, product galleries, and interactive features like virtual try-ons, alongside strong personal branding and social proof. On Instagram, Rashford highlights community work and personal milestones with authentic captions, professional photos, and collaborative tags. Kardashian’s Instagram focuses on her brand, showcasing curated aesthetics, product promotions, luxury lifestyle, and family moments, using Reels, Highlights, and engaging captions for a polished, promotional approa...

Statement of Intent For my coursework, I will create two TV adverts to promote Innocent Smoothies as a healthier beverage option for teenagers and young adults. These adverts aim to encourage young people to make better lifestyle choices by showcasing how Innocent Smoothies boost energy and well-being. My adverts will reinforce the message that choosing a natural and nutritious drink can lead to a healthier, more vibrant lifestyle, appealing to an audience that values energy, mood, and productivity. The main characters in  adverts one  is a 27 year-old middle eastern  woman  and 28 years - old middle eastern man  representing adult  and diverse people who care about fitness, wellness, and their overall lifestyle. This choice emphasizes inclusivity and subverts traditional stereotypes, presenting their  as strong, confident, and aspirational—aligning with the modern, youthful identity of the Innocent brand.  the setting of the advert one will be lo...

  1) What years did YouTube, Twitter and Instagram launch? YouTube : Launched in 2005 (specifically, February 14, 2005). Twitter : Launched in 2006 (specifically, March 21, 2006, as a prototype; public launch followed in July 2006). Instagram : Launched in 2010 (specifically, October 6, 2010). 2) What is the definition of an influencer? An influencer is an individual who has the ability to affect the opinions, behaviours, or purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Influencers typically have a dedicated following in a particular niche or on social media platforms and use their credibility and reach to engage and persuade their audience. They are often categorized by the size of their audience (e.g., micro-influencers, macro-influencers) and by their area of expertise, such as fashion, technology, fitness, or travel. 3) Give an example of an influencer and how many followers they have. Try and add some ...

  WWW: Your editing skills are really very good here – lots to credit. Excellent continuity editing, clear narrative communicated, and an attempt at a pack product during the advert. The choice of location and character in your advert linked to the target audience for this project. EBI: The preliminary exercise advert length was between 30-40 seconds and yours is well over, not a problem for our real coursework but ensure you meet the minimum requirements.  In terms of the editing, the main feedback from this project is the audio ensure that you edit when someone is counting down the shot. Consider also using non-diegetic sound such as an audio track or voiceover which is a requirement of the coursework. Although I like the ending where your slogan is on the screen, I think the choice of typography needs changing. LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Expla...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: good knowledge of advertising convention and some subject specific terminology included throughout your assessment    EBI: at times you are not answering to question highlighting key words in to help you also give specific examples from the CSPS to support you answer  Grade:4 Mark : 16\42 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. Non-verbal codes 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main...