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Showing posts from March, 2024

Arctic Monkeys - I Bet You Look Good On The Dancefloor:

  Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys' audience are likely to be  white, middle class and reasonably young.   Psychographic groups might include Reformers and Explorers . Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience pleasures would include diversion - the song is upbeat and fast-paced 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include  diversion  - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to...

Introduction to Music Video: Blog tasks

  1) What are the key conventions of music video? The most general codes and conventions within music videos include: The style (performance, concept, narrative) The camera . The editing techniques (transitions, fast, slow) 2) What is intertextuality? Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text. 3) When did music videos first become a major part of the music industry? While musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s  w hen American pay-TV channel MTV based its format around the medium. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 199...

BLACKPINK - How You Like That: Blog tasks

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks, the devoted fanbase of BLACKPINK, are a diverse and passionate group predominantly composed of teenagers and young adults, with a notable female majority. They hail from various corners of the globe, united by their shared love for the K-pop sensation. With a keen eye for fashion and a strong presence on social media platforms like Twitter and Instagram, Blinks are not just fans but active participants in the BLACKPINK community, eagerly consuming and sharing the group's content while connecting with fellow enthusiasts worldwide. Drawn to BLACKPINK's empowering lyrics and multicultural influences, Blinks embody a spirit of inclusivity, empowerment, and confidence, making them a vibrant and dynamic force within the K-pop fandom landscape. 2) What audience pleasures are offered by the music video for How You Like That? T he music video for "How You Li...

Heat case study: blog tasks

 1)  Write  three  things that Heat offers its readers under 'print'. –   they bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time.  2) What does the page say that Heat offers readers? heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and affordable edit of the high street and on line's hottest must-buys. They know heat will tell them how to get THAT look – whether inspired by celebrities or street style. 3)  What other content does Heat magazine offer its readers aside from celebrity news?  To let readers know the hottest things to watch on TV, the most exciting upcoming movies (and the stories behind the scenes), the big new books that everyone is going to be reading. 4)   What is Heat magazine's audience profile? Write all the ke...

Tatler: case study blog tasks

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  Media language 1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?   All of the cover-lines use san serif font which allows the information to be easily read by an audience. The language used is persuasive, for example: Adjectives  such as 'posh' and 'new' appeal to a mainstream audience . 2) How do the cover lines appeal to the Tatler target audience? it appeals to them through the cover lines 'millennial slogans' and 'the new posh.  It constructs women as being expected to look fashionable, to travel and to go to the right kind of parties . 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? the connotation of the tattler colour scheme shows  elegance because the back round is green like it set up in a huge garden and the colours aren't so bright which shows how calm it is also th...

learner response

 question 2) the omo advert was created in (1950) were women not treated equally in society. however the advert called the women( mother ) to reinforce role of carer. the advertisements reflect the social expectation that women are housewives and it shows that the women is happy and proud when she cleans the house and to her work ,